CLIA Cruise Week a success

first_imgAustralasia’s third annual Cruise Week has been called a phenomenal success by Cruise Lines International Association (CLIA) and its member cruise lines and agents, with positive feedback flooding in.Cruise Week ran from 1 – 8 September in the lead up to another record cruise season, showcasing exclusive CLIA member cruise lines deals and for the first time, also included strong mainstream print coverage and an AUD $100,000 promotion.“Each year, Cruise Week is making a bigger splash and with a focus on new-to-cruise this year, the campaign helped spread awareness among a broader range of consumers,” CLIA Australasia general manager Brett Jardine said.“When we launched the event in 2012, we knew it would take a few years for the industry to get onboard with the concept but the vision is a lot stronger now than two years ago and we still have a lot of room to grow, and as cruise lines and retailers make a greater effort to support the national campaign, we’ll see more and more positive results.”Cruiseabout reported a dramatic increase in enquiries, with 30 percent more traffic to its website during Cruise Week as well as an increase in bookings and record attendance to events, deeming Cruise Week as a great promotion.CLIA member cruise line Princess Cruises experienced Monday as one of its biggest booking days on record, while Uniworld Boutique River Cruises reported a great number of enquiries and bookings.Source = ETB News: Lana Bogunovich Phil Hoffmann Travel at Cruise Week 2014last_img

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