Online booking sites under threat

first_imgSource = e-Travel Blackboard: P.T When it comes to booking international holidays, Australians are stepping away from the online environment and reverting back to traditional travel agencies, says Wotif head.“People have tended to go back to bricks-and-mortar agencies (when travelling overseas) and that’s been very much our view as to how the market will play out,” Wotif chief executive Robbie Cooke told AAP.According to Mr Cooke, while travellers are happy to book domestic travel online, they had “some hesitation” doing so for international travel.Pointing to an increase in package holiday bookings and the strength of the Australian dollar, Mr Cooke expects a flat first half profit for the online travel company.Wotif recently announced plans to lift its commission by one percentage point from January, with a second increase expected to follow next year, enabling the company to continue investing in sales and product initiatives.The online travel company recently expanded into the realm of holiday home rentals and added domestic and international flight booking capabilities to its portfolio.last_img

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