The collaboration includes the production of three videos lasting 60 seconds that will show Croatia as an attractive year-round destination, the production of three accompanying articles on video topics for BBC platforms, but also advertising activities on all online BBC platforms from May to September in 12 key broadcast markets. The BBC network has a reach of 308 million individuals on a monthly basis, while it has more than 16 million followers on social networks Other activities within this cooperation include the placement of content through BBC Story Works social channels on Facebook, Twitter and Instagram, and the creation of a website on the BBC.com portal where there will be video and written materials about Croatia. The markets covered by this cooperation and where the prepared materials will be displayed are Germany, USA, Austria, Russia, Italy, France, Poland, Czech Republic, Sweden, Norway, Belgium and Switzerland. During their stay in Croatia, the BBC camera crew visited Osijek, Zadar, Split, Dubrovnik, Klis, Paklenica National Park and other destinations where they filmed eno-gastronomic themes, cultural and historical heritage, active tourism and other attractions and tourist attractions with with an emphasis on the locations of the filming of the world-famous Game of Thrones series. The Croatian National Tourist Board has established cooperation with the BBC, one of the world’s largest and most reputable media houses. “The cooperation between the Croatian National Tourist Board and the BBC is one of the excellent examples of joint action and cooperation with foreign entities in the promotion of Croatian tourism. We are extremely proud that such a large media group, which has a reach of 454 million households around the world, has recognized the importance and potential of Croatia as a tourist destination. I am sure that all the recorded material, as well as other prepared activities, will significantly contribute to the visibility of our country, and thus to achieve even better tourist results this year.”, concluded the director of the CNTB, Kristjan Staničić. Also, the BBC has more than 472 million views on its You Tube channel. A large percentage of their users are prone to travel, and as many as 72 percent most often consume travel abroad.