Six steps to fulfill your brand promise

first_imgBranding is about more than just marketing to consumers. It’s about developing a promise that helps the organization connect with its members through employee engagement and interaction.That’s the word from “Promises, Promises: How to Ensure Your Financial Institution Lives Up to its Brand,” a white paper from The Members Group (TMG).“A brand promise is the statement you make to consumers that identifies what they should expect for all interactions with your people, products, services and company,” says branding expert Jean Wilcox.Once a brand promise is developed, credit unions must make sure it remains consistent with both the credit union’s consumer experience goals and what members want.That’s where having a brand champion can be helpful. continue reading » 11SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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