Maximum Impact… GambleAware launches advisory to support UK marketing initiatives

first_img Related Articles Share YGAM focuses on BAME community engagement with CVR link-up August 21, 2020 Share StumbleUpon Submit GambleAware: Engage those with lived experience of gambling harms August 28, 2020 Marc Etches to step down as CEO of GambleAware in 2021 August 14, 2020 Industry charity GambleAware has detailed further insight related to the make-up of its marketing advisory board.On Monday, GambleAware governance confirmed the appointment of M&C Saatchi as creative lead for its upcoming UK multi-media ‘Safer Gambling Campaign’.Further to the appointment of M&C Saatchi, GambleAware confirmed that it had developed a new advisory board to oversee the progress and impact of its UK marketing initiatives.For its upcoming Safer Gambling Campaign, GambleAware governance seeks to broaden the public understanding of gambling-related harm as a health issue.Furthermore, the campaign seeks to enhance harm-prevention supports for the young and most vulnerable consumers of gambling services.Updating the market, GambleAware has disclosed the five members of its Safer Gambling marketing advisory:Professor Sian Griffiths, GambleAware Trustee and Deputy Chair, Public Health England (Interim)Sheila Mitchell, Marketing Director, Public Health EnglandTeresa Owen, Executive Director of Public Health, The Betsi Cadwaladr University Health BoardDr Crawford Moodie, Senior Research Fellow in Institute for Social Marketing, University of StirlingGerda Reith, Professor of Sociology in the School of Social and Political Sciences, University of GlasgowGambleAware’s marketing advisory will be further supported by observers from the Department of Digital, Culture, Media and Sport, the Gambling Commission and Responsible Gambling Strategy Board, the Advertising Association, the Senet Group and commercial Broadcasters.last_img read more